ABB – Competitive Advantage

Robots have the power to increase productivity and reduce labour costs, but can they actually create a competitive advantage for your business?

In highly automated industries, like automotive and electronics manufacturing, robots have greatly improved costs and efficiencies. But robot technology is now so common in these environments it is no longer a competitive advantage but a competitive requirement. Robots are simply "a cost of doing business" in these industries.

Industries where automation lags, however, are where robotics can make a real difference. For companies in these industries, even a modest investment in basic robot technology can provide a real competitive advantage. The prospect of "game changing" technology is especially appealing for small & medium enterprises (SME’s) with limited capital trying to compete against larger rivals.

To read the whole robotics article click here.

ABB IRD 260 Robot